May 30, 2016 Body Labs’ 2016 Apparel & Footwear Retail Survey Report
Solving the Fit Problem
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The fashion and apparel market is a $1.2 trillion global industry, with U.S. consumers spending $250 billion annually on apparel and footwear. Surprisingly, clothing returns have remained a major cost center for brands and retailers. In 2015, $62.4 billion worth of global apparel and footwear purchases were returned due to incorrect sizing. Returns, along with out-of-stocks and overstocks, have been referred to as the “Ghost Economy” by IHL Group. The Ghost Economy is a term used to describe the inefficiencies that result in largely unseen costs by retailers. For many retailers, clothing and footwear returns are viewed as part of doing business. To address these challenges, Body Labs set out to explore the reasons behind returns to identify what contributes to problems with apparel and footwear fit through a consumer survey of U.S. online and offline shoppers.
blame fit as major reason for returns.
would purchase more if fit was not an issue.
of shoppers “hate” trying on clothing.
of all clothing gets returned.