November 13, 2014 Body Labs Raises $2.2 Million In Seed Funding
Specializing in technology for analyzing human body size, shape, and motion, Body Labs allows for the creation and customization of fully automated, 3D body models.
NEW YORK — NOVEMBER 13, 2014 — Body Labs (bodylabs.com), the world’s most advanced 3D body modeling platform, announced today that it has raised $2.2 million in a seed round of funding led by FirstMark Capital (firstmarkcap.com), with participation from New York Angels (newyorkangels.com) and existing investors. The platform provides a simple, fully automated way to create 3D avatars of the human body that can move seamlessly and naturally through the entire range of human motion, and that can be measured, compared, animated, dressed and manipulated.
Body Labs transforms the human body into a digital platform and creates a highly accurate visual data model around which physical and virtual products and services can be created, manufactured, bought and sold. Applications for this technology, data and analytics include mass-customization of consumer products, apparel fit and performance, video gaming, product merchandising and display, fitness, and health-related applications.
“Body Labs is commercializing technology based on the most comprehensive data around human body size, shape, pose and movement,” says Body Labs’ CEO, William O’Farrell. “By collecting, digitizing and organizing all of this information, we’re enabling the creation of highly accurate 3D models that can serve as the interface for a host of personalized and mass-produced products and services. We are thrilled to partner with FirstMark and aim to continue growing our catalogue of digital bodies.”
The Company has harnessed the world’s most sophisticated statistical understanding of human body shape and pose based on thousands of scans from people around the world and nearly a decade of research from Brown University and the Max Planck Institute for Intelligent Systems. Its first application, BodyHub.com, is an interactive web application that allows anyone to create and customize their own avatar by uploading laser scans, inputting actual measurements, or customizing one of the standard body models available through the site.
“We are entering a time when anything and everything with which we interact can be customized to each of us – our clothing, our furniture, our video games, anything,” said Lawrence Lenihan, Founder and Managing Director of FirstMark Capital. “But to do so, we need a platform upon which we can build these interfaces. Body Labs is the only company that has the tools and technology to enable creators to use the human body as a design platform.”
About Body Labs
Founded in 2013 and headquartered in Manhattan, Body Labs collects, digitizes and organizes all of the data and information related to human body shape, pose, and motion. Its mission is to transform the human body into a digital platform upon and around which goods and services can be designed, produced, bought and sold.
For more information, please visit: www.bodylabs.com.
About FirstMark Capital
FirstMark Capital is an early stage venture capital firm based in New York City. Our mission is to partner with exceptional entrepreneurs who are changing the world by solving meaningful problems. We have built a deeply engaged community among the extraordinary teams in our network to spread ideas and opportunities. We are privileged to work alongside the founders of remarkable businesses like Pinterest, Lumosity, Shopify, Tommy John, Lolly Wolly Doodle and dozens more.
For more information, please visit firstmarkcap.com.
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