July 20, 2016 Body labs launches blue, a web-based interface for accurate custom clothing and sizing
Blue makes it simple for retailers and designers to access the world’s most accurate measurement prediction engine with an easily embedded interface
NEW YORK — JULY 20, 2016 — Body Labs, the provider of the world’s most advanced technology for analyzing the human body’s shape, pose and motion, announced today the launch of Body Labs Blue, an embeddable Web interface for online clothing retailers that enables custom clothing creation and accurate sizing.
Body Labs Blue delivers the perfect fit for clothing shoppers by taking just height and weight to produce 17 accurate measurements ideal for custom clothing. To help ensure accuracy, consumers can also refine six-basic measurements predicted by Blue to produce 11 additional accurate measurements. This enables retailers to deliver clothing customization and standardization that scales for any purchase volume or web traffic. Early users of Blue have seen a reduction in clothing returns by more than 40 percent, better conversion rates, increases in web traffic and higher-volume purchases.
“Twenty-three percent of all clothing purchases are returned with 64 percent of consumers blaming ‘lack of fit’ as the major reason for those returns,” said Bill O’Farrell, co-founder and CEO of Body Labs. “Clearly something has to change to enable clothing retailers to drive down costs, increase conversions and exponentially reduce returns. With Body Labs Blue, for the first time ever online retailers can receive highly-accurate and detailed measurements of their customers at scale. Blue empowers them to digitize and standardize how they measure their customers all from the convenience of their own online retail environment.”
Body Labs Blue’s statistical measurements are fueled by machine learning algorithms and Body Labs’ model of human shape. Using just six-key measurements, Body Labs delivers sub-centimeter accuracy on average. Body Labs has validated this accuracy by conducting extensive testing to verify the precision and consistency of Blue’s predicted measurements.
Click link to learn more about Body Labs Blue.
About Body Labs
Founded in 2013 and headquartered in Manhattan, Body Labs collects, digitizes and organizes all of the data and information related to human body shape, pose, and motion. Its mission is to transform the human body into a digital platform upon and around which goods and services can be designed, produced, bought and sold.
For more information, please visit: www.bodylabs.com.
Media Contact: press@bodylabs.com