Ever wonder why you wear a size 2 at J. Crew, but a size 6 at Givenchy? And, along these same lines, why do you experience a better “fit” with J. Crew clothing than with any other brand? Thanks to vanity sizing and the fit...
As we continue to refine and ready BodyKit for public launch, we want to thank everyone who has already signed up for the beta. We also want to introduce a few ofour alpha users, who are exciting innovators in the fields of custom clothing and product...
We had a great time hosting our first hackathon at NYU’s elab. The students blew us away with their creativity, vision, and innovations, which ranged from a 3D viewer, to a health and fitness app, to a platform to practice and learn new dance moves. WHAT...
Even as our world becomes more and more digitized, measurements are still used to quantify the shape and size of the human body. But measurements are human constructs and there isn’t an objective truth for what makes a measurement “accurate.” To further complicate things, no...
OUR MISSION At Body Labs, our mission is to digitize and organize all the information about a human body’s shape, size, and pose. We see the digital body model as a platform – literally an object upon and around which goods and services are created and acquired. We...
UNDERSTANDING OUR SOLDIERS’ SHAPE “Everything a Warfighter wears, carries, flies, drives, rides in, works in, and sleeps in depends on anthropometry.”*For the US military, it’s incredibly important that soldiers have the best-fitting clothing and equipment to maximize their protection and performance. But, people come in a...