April 21, 2015 Building with BodyKit: Our Alpha Customers
As we continue to refine and ready BodyKit for public launch, we want to thank everyone who has already signed up for the beta. We also want to introduce a few ofour alpha users, who are exciting innovators in the fields of custom clothing and product design. See what others are building with BodyKit to improve the fit of custom clothing, size recommendations, and the customer experience.
WOODIES CLOTHING
TRANSFORMING THE CUSTOMER EXPERIENCE
Woodies is a custom shirt company that delivers a fully personalized shopping experience, allowing a customer to design a shirt to his specifications (i.e., sizing, cut, and fabric). A major pain point for purchasing custom clothing online is ensuring that the customer enters his correct measurements. As founder Jacob Wood observed, “the majority of guys aren’t familiar with a tape measurer and don’t have the time to take their measurements.”
By integrating ShapeX into Woodies’ website, customers now only have to know their height, weight, chest, and waist measurements. With these few datapoints, BodyKit builds a body model — a 3D rendition of the customer’s body — from which all of their remaining shirt measurements can be extracted. The ShapeX widget also provides real-time 3D visualization of the customer’s body. That is, as the customer enters in his body measurements, the body changes in real time. This interactive visual keeps customers engaged on the site for longer and provides insurance against user error.
“This technology makes sense for every company. If a retailer like Gap or Amazon had 3D data on their customers, they would know exactly what would fit their customers and how it would fit. The amount of returns due to size or fit would drop drastically, and forecasting the size breakdowns of product buys could be optimized.”
Jacob Wood, founder, Woodies Clothing
MESH01
MATCHING TESTERS WITH PRODUCTS
Mesh01 helps brands thrive by delivering innovation and strategic analysis for consumer products in the areas of design, testing, and marketing. With their large community of designers and testers, Mesh01 provides a platform for brands — their customers — to test and improve their products.
A key component of the product-testing platform is Mesh01’s community of testers, who are selected by brands via their interests/professions and a list of body metrics. However, Mesh01 was struggling to capture all of their testers’ necessary body measurements. By integrating BodyKit into their website, Mesh01 is able to capture testers’ precise 3D body models and a complete set of body measurements. This information can be leveraged to find the correct testers for specific product sizes.
“We instantly knew that BodyKit was a tool that could bring a great deal of value, data, and insight about the human body to the industry. This can be a huge advantage in an industry whose focus is essentially wrapping that human body in fashion and performance apparel and footwear. If we can provide tools that help our customers design and create better and more precise-fitting apparel and footwear, everyone wins!”
Brian Bednarek, founder & CEO, Mesh01
ORIGINAL STITCH
TRULY CUSTOM CLOTHING: CREATE A SHIRT INSPIRED BY YOU
Original Stitch provides its customers with the perfect-fitting shirts. These shirts, made on-demand in Japan, can also be customized with many variations of patterns and details — a billion shirt design combinations are possible.
While the design options are endless, full-body sizing is also key to a proper fit. By integrating BodyKit’s API into their site, Original Stitch instantly receives a full set of a customer’s measurements from the sole inputs of height and weight. As a result, a shirt can be cut and tailored to better fit the customer, and the customer dropoff usually experienced during the prompt to enter measurements is reduced. In addition, the API’s easy integration enabled Original Stitch to retain their site’s look and feel.
“BodyKit’s technology will push forward the future of fashion and ecommerce by taking the guesswork out of shopping for perfect-fitting clothes online. This is a massive step forward.”
Jin Takahito Koh, founder, Original Stitch
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